In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Put the “and” Back in “Sales and Marketing”
blogs.hbr.org (blog)
Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one ...
New Study From CMO Council Spotlights Benefits & Challenges Of CMO-Owned ...Marketing Land

all 4 news articles »

Marketing In The 'Total Experience' Economy
Forbes
In 1999, Joseph Pine and James Gilmore first introduced the concept of an Experience Economy. The concept is that goods and services are no longer enough for consumers – that businesses must create memorable events and experiences that capture their ...


Salesforce's Reinvention As A Marketing Behemoth
TechCrunch (blog)
Editor's note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. Everyone has noticed Salesforce.com's new website, unveiled at its Dreamforce event last week, and logo, which is in ...

and more »

Diginomica

Being Switzerland in the marketing cloud world war
Diginomica
While Cloudwords recently became fully integrated with Oracle Marketing Cloud, the company does not ally itself exclusively with any one of the multiple marketing cloud contenders that have sprung up of late. Meinhardt is happy with the status quo, for ...


Ridley Scott's RSA Teams With Ad Agency Wild Card To Form Marketing Arm 3 AM
Deadline.com
EXCLUSIVE: Ridley Scott's commercial production company RSA Films and movie ad agency Wild Card have launched 3 AM, a specialized consultancy firm geared to develop new forms of content and marketing for global audiences. RSA president Jules ...
RSA Films, Wild Card Launch Entertainment Marketing Shop 3AMVariety
Ridley Scott's RSA Film and Wild Card Launch “Next Generation Marketing” For ...Movie City News

all 2 news articles »

Managing marketing: putting the puzzle together
KMWorld Magazine
Marketing has experienced a surge in both corporate influence and budgets. Gartner predicted that chief marketing officers (CMOs) will spend more on IT than chief information officers (CIOs) within just a few years. That marks a change, because ...


Power Tools Company Uses Marketing Analytics to Compete With Big Box Stores
CIO
If you're in the market for a chain saw or a leaf blower, you might consider a product from Stihl. But you won't find the company's products at Home Depot or Lowe's. Stihl operates an independent dealer-only retail distribution program that its leaders ...


Businessweek

Robert Kraft buys marketing and direct mail businesses from Berkshire Hathaway
Milwaukee Journal Sentinel
"World Marketing has developed a great reputation with an incredible list of clients," Kraft said in the release. "We're committed to continue providing exceptional support and service those clients have come to expect from the more than 450 world ...
Berkshire Hathaway sells marketing unitTHE BUSINESS TIMES

all 13 news articles »

Forbes

Big Data and Omni-Channel Pave The Way For 1:1 Marketing
Forbes
The importance of personalized customer interaction is becoming far more pronounced among today's B2B marketers: this is called 1:1 marketing. Smart marketers need to shift our gaze from big data and metrics to creating 1:1 relationships that leverage ...
Data-Driven Marketing Drives Customer AdvocacyHuffington Post

all 4 news articles »

5 Ways To Use Humor In Your Marketing: From The Man Who Went From ...
Forbes
Anish says the biggest similarity between his old role as a consultant and his new one as a funnyman is the necessity of telling a good story. Jokes are jokes, but comedy goes much further. In marketing, you're an actor in a one-person show written by you.

Google News
Showing 1 - 10 of 1321 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133
Next »

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

Making the Intangible Real

How do you make the intangible real? How do you... Read More

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five... Read More

Color Part 1: Accuracy

Color is one of the most difficult parts of a... Read More

Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet... Read More

Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough... Read More

How to Turn More Referrals Into Paying Clients

60% of all small business owners, sales and solo-professionals claim... Read More

My Product is Obviously Better ? Why isn?t it Selling?

The movie, "Field of Dreams" opens with a farmer standing... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

The Easiest Marketing Plan Youll Ever Find

When it comes to marketing there's simply too many choices.... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

Why Do You Need to be in the SERPS?

Why does your business need to be in the Search... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

Standing Above The Crowd

In today's highly competitive business environment it is critical to... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking... Read More

Large One?

Here's a proven, and truly easy way to start increasing... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

Financial Services Marketing Insights: A Marketing Compass

What we now call "marketing" began long before the name... Read More

Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing,... Read More

Marketing Plans... A Simple Approach To Get Off The Marketing Roller Coaster

Are You Riding The Marketing Roller Coaster?If you're like many... Read More

5 Ways to Use Your Business Cards More Effectively

Contrary to popular belief, the best use of business cards... Read More