In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Business 2 Community

8 Content Marketing Tips For Startups To Use
Forbes
There's marketing, and then there's content marketing, a niche that's becoming more and more relevant in a digital era. Startups especially need to make the most of content marketing as a means to draw in customers, clients and visitors on a variety of ...
9 Content Marketing Tips Even A Newbie Can ImplementBusiness 2 Community

all 2 news articles »

Forbes

Leave It To The Experts: Should You Outsource Your Marketing?
Forbes
I recently sat down with marketing expert Erik Huberman to discuss a developing trend for brands and services trying to grow revenues online. Erik founded the digital marketing agency Hawke Media in Santa Monica that touts itself as your “Outsourced ...


Vocus is marketing automation for the top of the funnel, via 60M Twitter ...
VentureBeat
Most marketing automation systems start with known users. Some cutting-edge new systems can also nurture unknown prospects who visit your site but choose not to identify themselves. Few, however, focus on the very top of the funnel: buying signals in ...


Mobile Marketing Watch

IDC Research: 3 Ways CMOs Can Take Advantage of New Marketing Optimism
Huffington Post (blog)
Since the 2007 recession it has been a challenging time for marketers and their budgets. This year things are starting to look up. I had a chance to talk with Sam Melnick, Research Analyst with IDC's CMO Advisory Service, about their latest survey, IDC ...
Tech Marketing Barometer Looks Favorable for Marketing BudgetsMobile Marketing Watch
New IDC Tech Marketing Barometer Study Finds Marketers Are Optimistic About ...WebWire (press release)

all 3 news articles »

Workshop outlines marketing plans
nwitimes.com
He will focus on marketing challenges, purpose and components of a plan, how elements relate to participants' businesses and ways to leverage free online sources for useful market information. Copyright 2014 nwitimes.com. All rights reserved. This ...
IUN and NWI-SBDC Partner to Hold a Marketing Plan WorkshopValpoLife.com

all 3 news articles »

Sonic Corp. Promotes Two Marketing Executives
Business Wire (press release)
OKLAHOMA CITY--(BUSINESS WIRE)--Sonic Corp. (NASDAQ: SONC), parent company and franchisor of the nation's largest chain of drive-in restaurants, today announced the promotions of two executives within the marketing team. Senior Vice President ...

and more »

Marketing tech: How to make — or lose — money with marketing automation
VentureBeat
The marketing automation space is growing rapidly and will continue to do so over the next couple of years, with marketing automation vendors predicting a 60 percent increase in revenue in 2014. But are their revenues increasing quicker than your ...


Connecticut resumes tourism marketing campaign
The CT Mirror
Screen shot 2014-04-23 at 10.02.54 PM The state will spend $3.4 million to promote Connecticut tourism ahead of the summer travel season within the state and to audiences in New York, Rhode Island and western Massachusetts, Gov. Dannel P. Malloy said ...

and more »

The Nuances of Latin American Search Marketing
Search Engine Watch
They also differ in terms of search marketing for ways of conducting business and responding to search queries. This post will help you understand the nuances of Latin American search marketing and what you can do to help your campaigns over the ...

and more »

Roku Hires Fox Networks' Jody Vogelaar as VP of Partner Marketing
Variety
Internet set-top maker Roku has hired Jody Vogelaar, previously VP of distribution marketing at Fox Networks, as VP of global partner marketing. Vogelaar will oversee Roku's marketing relationships with both content and consumer-electronics partners.

Google News
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Reach Thousands of Your Prospects, Absolutely Free

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How to Get a 100% Return on Your Marketing Investment Guaranteed!

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Why You Buy

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10 Powerful Marketing Tips

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Turning The Casual Scanner Into A Buyer

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Direct Mail Marketing Done Correctly, Cannot Fail

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Is It Time To Kill Your Marketing Program?

Ouch . . . sounds pretty drastic I know, but... Read More

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Although they are inexpensive and product fast results, online surveys... Read More

Powerhouse Marketing With Persuasive Postcards

The lowly postcard?it's more than just a "having fun, wish... Read More

Discover 7 Hidden Profit Producing Secrets

Would you like to learn the lessons of the businesses... Read More