In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Search Engine Journal

#Marketing 101: Developing a Content Strategy
Search Engine Journal
Content marketing is one of those things that can be a game changer if done well. It can morph a marketing department from one that talks at their customers to one that speaks with them. Content marketing, if done well, can help increase the top of the ...


Asbury Park Press

6 great marketing moves you've forgotten
Asbury Park Press
Your business card may be your smallest marketing vehicle, but it's also your most important. Customers and prospects hold on to business cards. Make sure they have all your vital contact info (including your social media handles). If possible, add one ...


What Do You Do If The CEO Doesn't 'Get' Marketing?
The Financial Brand
Quote: “I would like our marketing to get us noticed by people that need our products and services. I want the message to reflect our commitment to community, our genuine concern for our fellow citizens and our professionalism. I also want a ...


Forbes

5 Tips For An Effective Mobile Content Marketing Strategy
Forbes
Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success.


BlueHat Marketing Named Best Search Engine Optimization Firm in Canada by ...
MarketWatch
NAPLES, FL, Mar 30, 2015 (Marketwired via COMTEX) -- topseos.com has named BlueHat Marketing the best SEO agency in Canada for March 2015. BlueHat Marketing was selected due to their effective performance in the proprietary evaluation process.
Leverage Marketing Named Tenth Top Search Engine Optimization Agency by ...Marketwired (press release)
topseos.com Unveils eMarketing Concepts as the Third Best Local SEO Agency ...Benzinga

all 9 news articles »

Stuff.co.nz

Stop spending on marketing
Stuff.co.nz
Readers may think that as a marketer my recommendation would be to budget as much as you possibly can for sales and marketing, and then add another 10 per cent. Actually, investment in sales and marketing is less about an amount or a percentage of ...

and more »

Memeburn

Social media marketing: it's about more than nice-looking profiles
Memeburn
The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is ...
Taylor Reaume: Facebook Marketing Power Tips For Santa Barbara BusinessesNoozhawk
How to market yourself through social mediaDynamicBusiness

all 10 news articles »

Jamaica Gleaner (subscription)

ISSA 'ambushed' with marketing ploy at Champs
Jamaica Gleaner (subscription)
Calabar High School captain and star performer, Michael O'Hara, removes his team running vest to display the slogan of a telecommunications company Digicel, after winning the boys' 200m final at the ISSA/GraceKennedy Boys & Girls' Athletic ...

and more »

The Tennessean

Marketing research offers nuggets of wisdom
The Tennessean
Today's marketing researchers must be Bonnie Raitt fans. That's because they really do “give them something to talk about.” From the last few trips to my email inbox, here are some facts to consider as you work on your marketing and advertising plan ...


vtdigger.org

Vermont grapples with e-cigarette legislation — from taxes to manufacturing ...
vtdigger.org
Nationwide, sales of e-cigarettes and vapor products in the mass market – including convenience, discount and drug store chains but not small independent retailers – reached $811 million in 2014, according to IRI, a consumer products market research ...

and more »
Google News
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Inform vs. Excite

excite v. 1 a: to call to activity b: to... Read More

Mortgage Marketing - What Your Client Wants

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Writing Marketing Copy That Sells

When your prospects see your marketing materials, your brochure, your... Read More

Unleash the Powerful Promoter Within

Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More

First to Market Theory

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Pre-Cleaning and Updating Addresses in Your Database

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Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can... Read More

Principles of Marketing 101

Marketing results should be measured in only one way ?... Read More

Winning At Business With Your Marketing Game Plan

Stuart from Colorado had talked to a number of marketing... Read More

Four Super-Deadly Marketing Sins - And How To Fix Them

It seems nowadays every marketing guru and their brother-in-law has... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Networking

While focused, strategic networking is usually the most efficient way... Read More

Packaging Trends You Cannot Overlook (Part #2)

Part #26) Food safety is becoming paramount.What this means to... Read More

Your Marketing ? From The Couch To The Cash Register

When you put time or money into any marketing plan,... Read More

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows

Trade Shows are lots of work, but they can generate... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors... Read More

The Most Important Marketing Principles of All Time

As you have probably experienced there is a lot of... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More