In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


TechCrunch

Debunking The 7 Myths of Marketing In The Enterprise
TechCrunch
Over the last few months enterprise giants Oracle and Salesforce have put on shows featuring the likes of Hillary Clinton and Bruno Mars reminding all of us in the enterprise world that marketing matters. While most enterprise startups will never reach ...


Lincoln Journal Star

Lincoln marketing chapter wins the big one a third time
Lincoln Journal Star
Mary Kate Gulick, program chair of the American Marketing Association's Lincoln chapter, introduces the AMA SkillsSchool, a workshop focused on teaching writing strategy, Friday at the College of Journalism and Mass Communications in Andersen Hall.

and more »

U-T San Diego

Digital media hyped downtown
U-T San Diego
The digital marketing panel, from left: Lauren Alexander of Underground Elephant; Matt Faulk of Basic; Dan Khabbie of Digitaria; Chad Robley of Mindgruve; Stephan Goss of Zeeto Media. Kris Michell, president of the Downtown San Diego Partnership, is at ...


Training Is Marketing And Sales' Blind Spot
Forbes
Despite rapid advances in technology like Big Data, behavior based marketing automation, customer engagement platforms and intent data through content consumption marketing; the lament of CEOs and Boards of Directors on the ineffectiveness of ...

and more »

'Professional Lesbian' Grows Her Marketing Business With Books, Online Content
Hartford Courant
SUFFIELD — It wasn't intolerance that pushed Jenn Grace from an insurance company marketing job into the life of being a "professional lesbian," her business tagline. It was work-life balance. When she and her wife became parents, a corporate job just ...

and more »

Forbes

How To Market A Franchise Using Social Media
Forbes
Today, social media marketing is a must in order to stay competitive in the global, digital market. Using social platforms such as Facebook, Twitter, Instagram, and Google Plus, can be a unique challenge for franchise owners who may have more ...

and more »

Holiday Marketing Checklist
Business 2 Community
The holidays are on the horizon, which means it's a good time for small businesses to check their marketing plans twice in order to cash in on the biggest buying season of the year. The following holiday checklist covers many different marketing tools ...


NPR (blog)

Soda Companies Step Up Their Marketing To Black And Latino Kids
NPR (blog)
While beverage companies have cut their marketing of unhealthy drinks to children on TV and websites overall, they have ramped up marketing to black and Latino kids and teens, who have higher rates of obesity than white youth, a study finds. The report ...

and more »

Small Business Trends

3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Entrepreneur
Content marketing has really come into its own in the last few years. Businesses have begun increasing their content marketing budgets and marketers have are becoming more confident of the deliverables coming from custom content production and ...
How To Justify The Cost Of Your Content Marketing ProgramBusiness 2 Community
7 Hot Trends Defining Your Content StrategySmall Business Trends
Top 4 Content Marketing Trends For 2015Chief Marketer
The West Australian -Marketing magazine Australia -Malta Independent Online
all 20 news articles »

Small Business Trends

Smarter Marketing is Psychological In “Got Social Mediology”
Small Business Trends
As marketers can attest, psychology plays a huge influence on what we buy and why we choose to buy something. Marketers know, for example, that offering something at $9.99 instead of $10.00 actually makes the deal more attractive. Why does this happen ...

and more »
Google News
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Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market... Read More

Alarming Marketing Trend

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The Biggest Problem With Your Marketing Is...?

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Marketing Lessons from Santa

If a nonexistent man can change the world and millions... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

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The A-Z of Exhibiting Overseas

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Business Promotional Items ? How to Stimulate Word of Mouth Advertising

If the promotional items you give out end up in... Read More

Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For... Read More

Six Ways To Attract New Customers To Your Restaurant

Without new business, your restaurant won't be able to grow.... Read More

The M-Word (Marketing) Phase 2

Last month we looked at what you need to do... Read More

Marketing Quandaries

Being in a quandary prevents you from moving forward in... Read More

How to Create a Countdown Marketing Calendar

Just like there are reverse dictionaries, there is a reason... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just... Read More

The Process of Change in Marketing Approaches

In a world economy that is in constant flux and... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More

How To Get New Business

Market, Market and then market some more. So many small... Read More

How To Create A Complete Referral Marketing System

These steps are taken from the Referral Flood Marketing Program.... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page... Read More

Getting Your Marketing Message Across with CD Business Cards

CD Business cards allows any type of business that dynamic... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

Marketing On The Cheap: Speak Out!

No matter what business you are in, you probably have... Read More

Low-Cost Marketing With Postcards

Here's a simple way you can generate lots of sales... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More