In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Our Marketing Models Are Broken. We Need To Make A Shift.
Forbes
Marketing used to be pretty simple. You developed a compelling message, used mass media to broadcast that message to large audiences and grew market share. Mostly, you aimed for the meaty part of the curve, where the law of averages conspired in your ...


Gigaom

Jump-starting marketing tech adoption by bundling data
Gigaom
Although they mostly originated in support of display advertising, DMPs will act as a bridge across different digital (email, display ads, search) and traditional (TV, print, direct mail) marketing channels, and across the complete range of marketing ...


Memeburn

8 ways you can better integrate social into your marketing mix
Memeburn
In fact, it seems pretty likely that the term “social media marketing” will disappear in the not-too-distant future and people will once again refer only to “marketing” as a whole. Measuring the true return of social media can be quite daunting, but ...

and more »

The Albany Herald

Miss Albany, EDC marketing director Reedi Hawkins educates on social media ...
The Albany Herald
#Reedi Hawkins, current Miss Albany and marketing director for the Albany-Dougherty Economic Development Commission,recently gave an overview to the Dougherty County Rotary Club of the different social media forums and how to use them wisely.


CMO

OpenText CMO: Role of marketing technologist will be short lived
CMO
“Presently, there is absolutely an opportunity for the role of chief marketing technologist, but I don't think it'll persist for much longer,” he said. “The chief marketing technologist is a role that's become necessary as a demographic bridge for ...


Wall Street Journal

Treasury Wine Marketing Strategy Uncorks Potential
Wall Street Journal
SYDNEY--It is unusual for a seller of premium wine to throw in discounts on goods such as refrigerators and televisions. For Australia's Treasury Wine Estates Ltd. , however, this marketing strategy appears to be working. Treasury Wine, the world's ...

and more »

KRQE News 13

Fruits and vegetables get a star-studded marketing push
KRQE News 13
NEW YORK (AP) — What if cauliflower got the same type of marketing firepower as candy bars and potato chips? A campaign launched Thursday plans to put that premise to the test by enlisting celebrities including actress Jessica Alba and NBA star ...

and more »

CMO

CBA beefs up marketing with Vittoria Shortt promotion
Sydney Morning Herald
The Commonwealth Bank has promoted its marketing chief Vittoria Shortt to the role of group executive and expanded her role to also take in strategy. The country's largest bank on Monday said Ms Shortt, 43, would now report directly to chief executive ...
CommBank CMO adds strategy to her executive marketing responsibilitiesCMO
Vittoria Shortt promoted to Commonwealth Bank executive committeeMuMbrella

all 7 news articles »

The Australian Financial Review

Steve Baxter backed OtherLevels seeks $7.5m to ramp up marketing
The Australian Financial Review
Mobile marketing business OtherLevels has lodged a prospectus to raise up to $7.5 million through a listing on the ASX after the Australian entrepreneurs behind the San Francisco based start-up found it was an easier path to funding than trying to tap ...


Federation marketing exec to run Philly Jewish newspaper
Jewish Telegraphic Agency
(JTA) — Philadelphia's Jewish federation has named its top marketing official as publisher of the city's Jewish Exponent newspaper. Steven Rosenberg, the chief marketing officer for the Jewish Federation of Greater Philadelphia, is taking over as the ...

and more »
Google News
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Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do... Read More

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Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords

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D.A.N.C.E. With Me

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Mobile Marketing a New Age Strategy

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In your marketing efforts, be they on or offline, it's... Read More

Business Cards That do the Business

A business card makes a statement about who you are... Read More

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Great graphic design looks effortless, but it requires lots of... Read More

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When you attend networking functions, what kind of name tag... Read More

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Who would have thought that a three month newbie and... Read More

Marketing Strategy - Spell Out Your Unique Value

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Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More

Mortgage Marketing - What Your Client Wants

Your business depends on the success of your marketing efforts.... Read More

Sell More Online By Offering a Big Fat BONUS!

I don't know about you, but I secretly love watching... Read More

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product... Read More