In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


City approves $100000 for marketing, rebranding campaign
Rome Sentinel
Under the proposal, the Morrissey Group will help the city develop its marketing master plan and graphic design work, which could include a new logo and tagline. MPW Marketing will be responsible for the design, creation and distribution of all ...


New firm sought for BUS marketing
Journal Times
Commission members and the City Council voted to seek proposals for marketing services in March after aldermen balked at a $27,000 proposal from the current contractor, Racine-based Corporate Images, to use placemat ads to market a new day pass.


Wall Street Journal

Coca-Cola Replaces Marketing Chief
Wall Street Journal
Coca-Cola Co. is replacing its chief marketing officer, Joseph Tripodi, with the longtime head of its Iberian business, a shakeup that shows Coke's desire to improve its poor soda sales. The world's largest beverage maker said Thursday its new global ...
New Coca-Cola CMO Brings Global Experience To Top Marketing PostForbes
Coke Names New Marketing Chief Amid StrugglesABC News
Will new marketing guru right Coke?USA TODAY
Atlanta Journal Constitution -AdAge.com
all 116 news articles »

Entrepreneur

How Grassroots Marketing Put This Craft Brewery On Tap for Success
Entrepreneur
"It was my job to open the West Coast market to craft beer in a can, which was, at the time, still very controversial," Gill says of Oskar Blues' signature aluminum packaging. According to Katechis, Gill built up the market from nothing to 8 percent of ...


St. George Daily Spectrum

The fundamentals of marketing
St. George Daily Spectrum
CEDAR CITY – Marketing can be one of the most creative aspects of a business, whether personal, non-profit, or for-profit. Many of the ads that we see on television or in print catalogs are memorable because the designers have stretched the limits of ...


Winnipeg Sun

Social media marketing the secret to Bowman's landslide win
Winnipeg Sun
They used Google Hangouts to conduct on-the-fly team meetings, independent polling using Google surveys to track demographics and a sophisticated digital marketing campaign designed to track how Bowman's message was being received on social ...

and more »

Toronto Star

What Is The Implication Of Inbox By Gmail For Email Marketing?
Forbes
Too soon to tell (it was only just released two days ago, Oct 22, 2014) but if I had to venture a guess, I'd say that the Subject Line will become even more important than ever before since it will become one of the major filtering aspects of emails in ...
What Google Inbox Means For Small Business MarketingBusiness 2 Community

all 205 news articles »

Tech Cocktail

How to Mold an Inbound Marketing Company Culture
Tech Cocktail
Despite our efforts of trying to keep up with continually advancing technology, it always seems like we're playing catch up in order to make sure our marketing doesn't fall flat as a pancake. Before the Internet, it was simpler to grab the attention of ...


Eight Top Quotes From Masters of Marketing
Forbes
Last week, I traveled to Orlando to attend the ANA Masters of Marketing Annual Conference. This event is special to me — in 2008, it served as my last keynote speech as Global Marketing Officer of Procter & Gamble. I returned to the ANA stage on ...


Adweek

Here Are 10 Must-See Stats From This Week in Digital Marketing
Adweek
We've rounded up this week's 10 most-interesting numbers from the world of digital marketing. Check them out below. 1. Facebook posts with only 40 characters get 86 percent more engagement, according to researchers Daniella Franco and Kimi Mongello.

Google News
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Although they are inexpensive and product fast results, online surveys... Read More

More Scams! Do you Really Believe It?

Quit spreading those chain letters, nothing is going to happen... Read More

Positioning For Success

According to military historian David Chandler the campaigns of Napoleon... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More