In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Top 7 Online Marketing Trends Dominating 2014
Forbes
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely ...
Why Content and Social Media Marketing are the New SEOHuffington Post

all 5 news articles »

New York Daily News

GoPro's viral video marketing campaign turns it into top YouTube brand in the ...
New York Daily News
YouTube's top brand is so popular that its customers do its work for them. The camera company GoPro has become the leader of a new trend among businesses to market its product and build a brand through online videos. Though many companies are ...
GoPro's Genius YouTube Marketing Plan Lets Customers Do All The WorkNewMediaRockstars

all 22 news articles »

4 Content Marketing Mistakes That Will Wreck Your ROI
Forbes
Here's what we don't know: content marketing is not as easy as whipping up some content and tossing it into the oven of the Internet. Careful consideration and strategy is required, and sometimes, even with the best intentions, major mistakes can be ...


Forbes

The Omni-Channel Experience: Marketing Meets Ubiquity
Forbes
With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of another. This leaves a smaller margin for error as highly informed consumers have become acutely aware of ...


AdAge.com

Former Top NBA Marketing Exec Jamie Gallo Joins Wunderman
AdAge.com
Mr. Gallo joined the NBA in June 2012 as exec VP-marketing, overseeing brand strategy and communications in the league's top marketing role. Although he reported to Deputy Commissioner Adam Silver, he was part of Commissioner David Stern's regime, ...


Adweek

Meet Pinterest's New Marketing Head: Unilever's David Rubin
AdAge.com
Pinterest has tapped Unilever marketer David Rubin to head up the social scrapbooking site's global brand marketing organization in the newly created post of head of brand. One of Mr. Rubin's top priorities at Pinterest is marketing the female-friendly ...
Pinterest Hires the Man Behind Axe Marketing at UnileverAdweek

all 2 news articles »

TechCrunch

SimpleReach Raises $9M To Measure Content Marketing And Native Ads
TechCrunch
SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding. The company says it can not only tell customers how well their content is ...
Native advertising: No longer experimental as SimpleReach raises $9MNew York Business Journal (blog)

all 5 news articles »

The Guardian (blog)

How technology is bridging the gap between HR and marketing
The Guardian (blog)
Traditionally, marketing and HR had little in common. Marketers cared most about budgets, products, and consumers (in that order). HR practitioners were interested in future and current employees. But technology and data have bridged the gap between ...


How To Use POEM To Boost Your Marketing Strategy
Forbes
Marketing used to be easy to execute because it was all about formulating a paid media strategy. The small business owner would spend their budget on print advertising with third party publications or at trade shows. Unfortunately, as the joke goes ...


Health officials crack down on Medicaid marketing
WJXT Jacksonville
Private companies that have contracted with the state to provide care for Medicaid patients are allowed to market to consumers with prior state approval. However, the Agency for Health Care Administration says marketing events are currently banned ...

and more »
Google News
Showing 1 - 10 of 1321 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133
Next »

Avoid These 5 Web Site Blunders!

The Web is intended to help people find information quickly... Read More

Target Marketing - What Are You Aiming For?

Is Advertising Viable?At the turn of the 20th century, department... Read More

CRM: Strategic Engine or Just Another Tool?

CRM?strategic engine or just another technology tool? How would you... Read More

4 Ways to Get a Prospects Attention Fast

Can you remember the last dozen advertising messages beamed at... Read More

Making Your Mark With The Millennials

Generation Y--The second-largest crop of young people in America's history,... Read More

Are You Attracting or Repelling Prospects?

There are basically two ways in which you can either... Read More

How To Be A First Class Marketer?

Did you now how to follow up a new customer... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target... Read More

5 Print Ad Essentials!

Writing an effective print ad, particularly a classified advertisement, requires... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right?... Read More

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of... Read More

Attracting Clients With Ease

Whether you are already running your own business, or still... Read More

Two of the Biggest Hurdles

As I was preparing for a presentation recently, I was... Read More

Sowing and Growing Your Network

The N-word! We all know the value of networking and... Read More

Marketing to Hispanics/Latinos

A powerful consumer market with annual spending power exceeding $350... Read More

Knowing Your Customer Is The Key

Without doubt, understanding what a customer's wants and needs are... Read More

Meaning and Marketing - The Trigger

In previous articles under "Meaning and Marketing", we have learned... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

Rules of Thumb for Marketing to Your Past Customers

Keeping in touch can dramatically increase business, when done properly.It's... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

Are We There Yet?

Small business marketing is not like taking a family vacation.Did... Read More