In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Are You A Leader or A Laggard In Data-Driven Marketing?
Forbes
Is your organization ready to make the most of data-driven marketing? What does a data-driven organization look like? What's the best way to interact with customers? These are questions that continue to be pondered as the marketing and advertising ...


Five Millennial Trends That Will Pave The Way For Marketers In 2015
Forbes
It's that time of year again when everyone packs the gym for discounted memberships, opts for a little more produce and a few less cookies at the store, signs up on that usually empty volunteer list at work and attempts to create a list of resolutions ...


Five Digital-Marketing Predictions That Fizzled In 2014
Forbes
This article is by Troy Ireland, managing partner at Digital Current, a conversion-based digital-marketing agency specializing in content marketing and SEO. 'Tis the season to wax poetic about the year we are leaving behind and to make grandiose ...


Forbes

2015 Marketing Predictions Pop Culture Style
Forbes
Ok I admit I am a little late to the party — the obligatory marketing predictions for the coming year party that is. Hey, I like to look at it as being fashionably late and trust me this may be the only time any derivation of the word “fashion” and ...


MLS data triggering postcard marketing campaigns
Inman.com
Online advertising may be where agents are putting most of their dollars, but many continue to see value in print. Case in point: More than 100,000 active agents send marketing postcards to prospective clients via direct mail company QuantumDigital.


Deadline.com

Fox International Ups Kieran Breen To Marketing President Post
Deadline.com
Following a record-breaking summer for 20th Century Fox, Kieran Breen has been promoted to President of International Marketing, the company's Worldwide Marketing and Distribution heads Paul Hanneman and Tomas Jegeus announced today. Breen has ...
Kieran Breen Promoted to President of International Theatrical Marketing at ...TheWrap
Fox Promotes Kieran Breen to President of International MarketingVariety

all 3 news articles »

Forbes

Marketing Gone Wrong: Is Your Social Media Plan Legal?
Forbes
I've written before about accidental PR disasters such as the McDonald's #McDStories campaign (instead of nostalgic memories it led to disgruntled customer tirades), government sites that went dark during the federal government's shutdown, or even a ...


VentureBeat

Marketing tech 2015 events: Announcing Growth Summit and GrowthBeat
VentureBeat
If you're a marketing technologist, a CMO, or any kind of growth-oriented marketing leader, our goal is to help you succeed. That's why we started VB Insight, our research division. And it's why we have not one but two martech-focused events coming up ...


Adweek

10 Must-See Digital Marketing Stats From the Week: Dec. 15-19
Adweek
Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened ...


Mashable

10 predictions for content marketing in 2015
Mashable
If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B ...
5 MORE Marketing Trends for Your 2015 B2B Marketing PlanBusiness 2 Community
Content Innovator Peter Tait Talks Precision MarketingThe Content Standard by Skyword
Fewer than half of content marketers think they are effectiveThe Guardian
Customer Think
all 13 news articles »
Google News
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CRM: Strategic Engine or Just Another Tool?

CRM?strategic engine or just another technology tool? How would you... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking --... Read More

Do You Make These 5 Common Marketing Mistakes?

The famous P.T Barnum once said, "Without promotion, something terrible... Read More

Peddling Your Own Wagon Through Local Exposure

In my e-book "Articles That Sell", I've shared the secret... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

Promotional Lanyards to Market Your Products and Services

It has become fairly common place to see Id badges... Read More

6 Simple Ways to Determine Which Marketing Ideas Are Best for Your Business

Did something catch your eye in a direct mailing this... Read More

Signage for Mobile Car Wash Vehicles

If you are in the mobile car wash business and... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller,... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of... Read More

Competitive Research and Google

It all started out with an email message: "I am... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor... Read More

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a... Read More

How to Discover your Primary Market and Where to Find Them

Whether you market online or offline, you already know the... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods... Read More

Spring Cleaning: How To Do It In Your Business To Make More Room For Success

With the arrival of Spring, I decided to get outside... Read More

Marketing Strategies: What Choices Do You Have?

Most business people want to see improvements in sales and... Read More

Whats Your NICHE Market ? III ?

What effect are the baby boomers having on the economy... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study... Read More