In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Globe and Mail (subscription)

Disney 'unboxing' Star Wars franchise in unprecedented marketing push
The Globe and Mail (subscription)
The massive marketing effort is a lead-up to what the company has dubbed “Force Friday” this week, when retailers will have the products on shelves for the first time. “It's pretty unprecedented,” said Michelle Liem, director of the Canadian toys ...

and more »

Fashionista (blog)

diptyque paris Is Hiring A Marketing Assistant In NYC
Fashionista (blog)
Responsibilities will include managing marketing collateral and assets, ensuring successful implementation of launches across wholesale accounts and boutiques, creation of merchandising items, managing corporate partnership accounts, and ad hoc ...


GRBJ: Muskegon management plant has new marketing plan
WZZM
(Grand Rapids Business Journal) -- A new marketing campaign is looking to increase engagement and new business development opportunities at a West Michigan-based wastewater management system. The Muskegon County Wastewater Management ...


The rise of the marketing technologist
The Tennessean
Back in the day, we might have said marketing fell squarely into the realm of art, not science. Marketing deals with communication and emotion, perhaps some psychology. When business began to use the Internet, many organizations relied on IT ...


Terms of Engagement: The New World of Marketing
The San Diego Union-Tribune
For years, marketing was a conversational one-way street – a veritable monologue with customers. With the rise of the digital world – think websites, social media and mobile phones – that type of communication no longer cuts it. Now, a successful ...


Does Your Marketing Influence B2B Decision-Makers?
eMarketer
Business-to-business decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms. Word-of-mouth is a key driver, with businesspeople looking to friends in the industry and other third-party ...


Jargon Buster: Advanced Marketing Attribution Glossary for Marketers
Business 2 Community
Marketing has long been driven by art. Creativity was king in the era of Mad Men, when ads were guided by intuition, back-of-the-napkin drawings and catchy slogans. But the explosion of data has driven a decided shift way from gut feel toward data ...


Luxembourg's leading food retailer to stop marketing Israeli products
Middle East Monitor
The largest grocery store chain in Luxembourg, Cactus, has decided to stop marketing fruit and vegetables imported from Israel until verifying that they not from Israeli settlements built on Palestinian occupied territories. Israel's Yediot Ahronot ...

and more »

Marketing Land

Headache Or Opportunity? The Profusion Of Marketing Data
Marketing Land
Many changes are currently shifting the marketing industry. And each development revolves around an unprecedented profusion of information, providing marketers with the opportunity to connect data sources to piece together comprehensive narratives on ...


How to Manage Tradeshow Logistics & Marketing
Business 2 Community
Smooth sailing is a rare term when it comes to event marketing and to achieve it, you need to have a plan. Managing your logistics and marketing can be a breeze by creating, implementing and following an effective timeline. Here are some tips on how to ...

Google News
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The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what... Read More

Effective Marketing

For any business to be successful whether on or offline... Read More

Work Backward And Make More Sales!

It goes against the grain, especially for those of us... Read More

The Top 10 Wild and Wacky Ways to Market Yourself for Big Visibility

In today's competitive world of business, it takes moxie and... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to... Read More

Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

5 Great Ways to Reach Your Target Market

There are many ways to reach out and find the... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in... Read More

Mailing Lists ? Keeping it Simple

The right direct mailing list targets people who want your... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Global Market in the Cyber world?Go and Get It !

With the Internet opening up the doorway to the global... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

Business Cards that Make Them CALL

How would you use business cards for gift certificates?I asked... Read More

The Top 10 Marketing Tools to Grow Your Business in 2004

Looking to grow your business? Make sure you have these... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

Postcard Direct Mail Marketing Tips And Ideas

Postcards are perhaps the least expensive way of reaching a... Read More