In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


How To Stop Failing At Content Marketing
Forbes
Now that digital technology has revolutionized how we distribute information, marketers are trying to apply many of the same principles to content. Unfortunately, it simply doesn't work that way. The truth is that, in a content driven world marketers ...


Forbes

How Effective Is Content Marketing?
Forbes
It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing. The theory behind ...


Marketing - Non-profit - Full time - San Francisco, CA
EdSurge
The marketing team has two key objectives a) Elevate EducationSuperHighway as the preeminent expert on the topic of Internet in schools and b) Build awareness of and drive demand for EducationSuperHighway tools and services. Many of the activities of ...


Marketing Week

P&G Says It Will Continue to Invest in Marketing that Works
Wall Street Journal (blog)
The world's biggest marketer, Procter & Gamble, is looking to further cut costs but says it will continue to invest in marketing that works. “We are going through a transformation in this industry that we want to take advantage of while remaining fully ...
P&G to axe up to 100 brandsMarketing Week

all 308 news articles »

SFGate

Whole Foods Plans Major Marketing Push
ABC News
Whole Foods is getting ready to launch its first national marketing campaign and expand home delivery as it looks to fend off bigger players muscling into the organic and natural foods category. The company, based in Austin, Texas, said the marketing ...
Whole Foods sets first national marketing effortSupermarket News

all 175 news articles »

VentureBeat

Marketers: Demand more from your data
VentureBeat
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
The Data, Apps, and Science of Successful MarketingStreet Fight

all 34 news articles »

5 words becoming obsolete thanks to scientific marketing
iMedia Connection (blog)
We've all heard the saying "it's hard to teach an old dog new tricks" but when it comes to marketing, those who are willing to learn, and eventually apply the new tricks are the ones who are best positioned to turbo charge their marketing performance.


VentureBeat

TripIt to reveal its marketing magic sauce at GrowthBeat conference next week
VentureBeat
Today, we're excited to announce that Salesforce VP of Product Marketing Gordon Evans and TripIt Director of Marketing Elisa Haidt will be onstage at GrowthBeat — VentureBeat's upcoming marketing-technology event — to unveil a never-before-seen case ...


Bangor Daily News

Company that appealed Maine liquor marketing contract award decides not to ...
Bangor Daily News
The president of Dirigo Spirits and former Auburn businessman said Friday his company decided not to bid again on the marketing portion of the state liquor contract after Maine rewrote its request for proposals. “We were interested in bidding on this ...
Pine State Trading sole bidder for Maine liquor marketing contractPress Herald
Decision due in two weeks on sole bid for liquor marketing contractMainebiz Daily

all 5 news articles »

DAYTA Marketing grows, moves to Waite Park
St. Cloud Times
WAITE PARK – DAYTA Marketing recently moved from the former Regency Building in downtown St. Cloud to the second floor of the Ardolf Technology Center at 415 Third St. N, Waite Park. DAYTA Marketing, which was launched late in 2011 by St. John's ...

Google News
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Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

Listen To What The Marketing Experts Say

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Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

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Top Five Tips for Marketing that Gets Results

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Why Target the Matures

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When The Stars Align - Choosing the Right Entertainment

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Did Jesus Get Killed for Practicing Interruption Marketing?

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Business Leads

Anyone who runs their own business can tell you how... Read More

SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company -- online and/or... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are... Read More

Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More

5 High-Impact Marketing Tips

Here are 5 high-impact marketing tips you can use to... Read More

5 Tips on Establishing Yourself As An Expert In Your Community

Wondering how to get new patients into your practice? Wondering... Read More

Target Marketing - What Are You Aiming For?

Is Advertising Viable?At the turn of the 20th century, department... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More

5 Tips to Grow Your Business Globally

Entering into Global markets is a great way to organically... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links,... Read More

Metaphysical Marketing

The foundation of success is in your mind. You do... Read More