In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

5 Trends Your Marketing Team Should Budget For In 2015
Forbes
Divvying up your marketing funds isn't a fun or easy task, so you've likely pushed it off as long as possible. You've told numerous vendors, “We'll look at that for our 2015 budget,” but budget season is quickly approaching — and you need to make a ...


Forbes

IDC Predicts Marketing Software Will Be A $32.4B Market By 2018
Forbes
$130B will be spent over the next five years on marketing software globally according to a recent forecast published by IDC. IDC's recent report on marketing software is an interesting look at the current and future marketing software landscape ...
IDC: Worldwide revenues for marketing software are projected to be $32b in 2018Boston Globe
Worldwide revenues for marketing software solutions growing to more than US ...Digitimes
Marketing software solutions market to grow at 12.4% 2014-18Infotech Lead (registration) (blog)
Virtual-Strategy Magazine (press release)
all 6 news articles »

Toronto Star

Toronto marketing firm uses BuzzFeed quiz to vet job hunters
Toronto Star
If you're applying for a job at 88 Creative, a downtown marketing and design firm, you should probably acquaint yourself with all of the above. They're the answers managing director Erin Bury gave to a BuzzFeed quiz the company is using to recruit new ...

and more »

The Guardian (blog)

Marketing agencies have completely missed the potential of digital
The Guardian (blog)
I believe we've accomplished nothing with new technology in marketing. We've missed the entire point of it all; we've taken the revolutionary power of digital and found a way to adapt it to what we had. It's always been this way because paradigm shifts ...


Get Graphic! 8 Affordable Web Tools to Infuse Visuals Into Your Marketing.
Entrepreneur
Given that social media is the most widely used marketing method among B2C marketers, with 63 percent believing it's effective, it only makes sense to embrace visuals in your marketing mix, if you haven't yet. It's not hard or expensive. Here eight ...


Forrester: Adobe emerges as marketing cloud leader, beating out Salesforce ...
VentureBeat
Adobe has taken a lead in the fast-growing enterprise marketing software sector, according to a Forrester Research report to be published today. Adobe has “distanced itself from the pack” of competitors, said the report, beating out Salesforce.com and ...

and more »

Whole Foods kicks off 1st national marketing effort
Chicago Tribune
The new marketing push is headed up by Jeannine D'Addario, who joined Whole Foods as vice president of communications in August. Previously she was chief marketing officer for Stanford Children's Health in California. New York-based Partners &; Spade ...


CU working on system-wide, $251K marketing initiative
Boulder Daily Camera
In an increasingly competitive market for high-achieving students, top faculty and committed donors, the University of Colorado is launching a new marketing initiative that spans its four campuses. Though each campus has its own branding and marketing ...


Slate Magazine (blog)

Whole Foods kicks off national marketing effort
Chicago Tribune
"Whole Foods Market has been subtly telling our story for decades, and now is the time to overtly communicate what we've spent more than 35 years creating as change agents in the food world," Jeannine D'Addario, vice president of communications, said ...
Whole Foods Desperately Wants Customers to Feel Warm and Fuzzy AgainSlate Magazine (blog)
Whole Foods kicks off first national marketing effortHeraldNet
Whole Foods Asks Shoppers to Consider a Value PropositionNew York Times

all 36 news articles »

BusinessNewsDaily

'A pathway to very smart spam': data-driven marketing can kill your brand
BRW
Major financial meltdowns and recessions force businesses to evaluate their spend on marketing and branding. As revenue and profitability become squeezed marketers are pressured to improve return on marketing investments. The recent Global Financial ...
Better Data and Personalization Are the Future of Email MarketingBusinessNewsDaily

all 3 news articles »
Google News
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7 Cheap & Easy Ways To Get Prospects

Here are some quick techniques you can put into place... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

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Do you own a small business? Do you wish to... Read More

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Whats Your NICHE Market ? III ?

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Chill Out With A Summer Time Marketing Plan

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Niche with Passion and Reap Your Financial Rewards

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GoogSpy: Business Counter Intelligence for Everyone

So, you want to know what your competitors are up... Read More

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In the last issue we looked at 5 reasons why... Read More

Getting Your Services Used

Every day I talk with professional service providers who do... Read More

Deceptive Marketing and Procrastination

Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More

Ready, Aim, Fire...Oops...Wheres The Target?

Everywhere you go on the Internet you find the words,... Read More

How to Brief a Marketing Agency

A new client recently emailed us a brief here at... Read More

Market Your Identity

One of the most critical but overlooked parts of business... Read More

Resistances To Marketing a Practice-Part 1

If you are a therapist, counselor, or an alternative or... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

How To Use The Og In All Of Us To Make More Money

5000 B.C. -- somewhere near a cave in MontanaOg the... Read More

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More

Marketing Is A Long-Term Investment

"Dig your well before you're thirsty" is the title of... Read More

A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Business Postcard Marketing: 35 Ways to Use It

Postcards are an effective way for many business owners and... Read More

What the Heck is a Campaign and Why Do I Need to Do One?

Many people ask me, "What is a postcard campaign, exactly?"... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More