In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Customer Experience Is The Future Of Marketing
As someone who works in the trenches with brands across the business landscape, I can confidently say that nearly every time I speak with clients, partners, colleagues, and industry peers, a debate about “the future of marketing” occurs. However, even ...

and more »

Why Old Marketing Approaches No Longer Work
Think back to just twenty years ago. If you had a problem to solve, what would you do? You might have asked some friends or colleagues how they were solving similar issues. You might have picked up a magazine and tried to get some input. You maybe ...


Why This 25-Year-Old Marketing Star Left His Job at YouTube to Launch a ...
In the summer of 2013, shortly after landing a plush gig at YouTube in the company's marketing division, 23-year-old Stanford grad Raymond Braun teetered into his boss's office near tears and with a lump in his throat. Braun had arranged a meeting with ...


Appboy expands on its suite of mobile analytics and marketing tools, building ...
Appboy, the mobile marketing automation vendor, is launching several new products today to help marketers develop and deepen relationships with mobile customers. By doubling down on predictive technology and machine learning, marketers can tap into ...

and more »

Marketing Land

Don't Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement
Marketing Land
In fact, they're now the second provider of information within a company. Sales trails behind marketing in fulfilling the buyer's knowledge demand with case studies, benefits and solutions in a variety of formats and almost unlimited communication ...


10 Tips for Combining SEO and Content Marketing
Gone are the days when search engine optimization was enough to land your website onto Google's good graces. Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines' approval and ultimately win ...
How Content Marketing and SEO Work TogetherBusiness 2 Community
Does Your Content Marketing Agency Practice What it Preaches?Vertical Measures (blog)

all 3 news articles »

Silicon Valley Business Journal (blog)

EverString Raises $65 Million to Bring Predictive Marketing to B2B
SAN MATEO, CA, Oct 13, 2015 (Marketwired via COMTEX) -- After launching its platform and rising to become the largest and fastest-growing predictive marketing SaaS company within just 15 months, EverString today announced that it has raised $65 million ...
Predictive Marketing Is the New Frontier for Marketing Technology, Survey SaysMarketwired (press release)
Predictive marketing startup EverString to accelerate growth with $65M in ...Silicon Valley Business Journal (blog)

all 16 news articles »

Search Engine Journal

CMI Releases its Annual Content Marketing Survey for 2016
Search Engine Journal
Last month, Content Marketing Institute released their content marketing survey for 2016. The CMI team decided to explore what an effective B2B content marketing looks like. Moreover, the survey also details how many businesses know what “effectiveness ...
Hey, nobody told me content marketing was going to be hard!Crain's Cleveland Business (blog)
The UGC Revolution: Opportunities and Challenges in a Dawning Age of Visual ...SocialTimes

all 6 news articles »


Why viral success needs to focus on quality, not quantity
“Brands don't need to be in every conversation,” said Wendy Clark, president of strategic marketing and sparkling brands at Coca-Cola North, during Fortune's Most Powerful Women conference in Washington, D.C. on Monday. “Everyone is creating content, ...


The 6 Musts of a Successful Holiday Marketing Campaign
Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to ...

Google News
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The 3 Unknown Steps of Marketing Success

To be your own marketing expert you first need to... Read More

Marketing vs Selling - Why Theres A Difference

Marketing is something that we do to let people know... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

T.E.A.M Profit

As you network and meet other business owners, keep this... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More

8 Proven Ways to Get Referrals

Do you find it hard to ask for referrals? I... Read More

What the Heck is a Campaign and Why Do I Need to Do One?

Many people ask me, "What is a postcard campaign, exactly?"... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Refresh Your Web Site

So you have a Web site. And so does most... Read More

So What Do You Do?

Once you have the attention of a business prospect, at... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Contrarian Marketing at Benettons

Perhaps, with apologies to Dale Carnegie, we should call this... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market... Read More

Promotions That Build Profit

Promotions are everything you do to let your customers know... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

Becoming The Obvious Choice In A Sea Of Competition

Differentiation, niche marketing, and positioning. These and other related business... Read More

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas... Read More

Promotional Marketing Products ? Selecting the Perfect Item

People are known to shop on impulse- buying an item... Read More

Want To Impress Customers, Win Clients and Influence People?

Remember the baseball cards kids traded while... Read More