In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Deadline

Relativity Media's Angela Courtin Named Fox Chief Marketing Officer
Deadline
A top Relativity Media executive has left the embattled company for a high-profile job at the Fox network. Fox Broadcasting Co. has appointed Courtin as EVP and Chief Marketing Officer for the network. She will oversee on-air and off-air promotion and ...
Relativity's Angela Courtin Joins Fox as EVP & Chief Marketing OfficerVariety
Fox Taps Angela Courtin as Chief Marketing Officer, Executive VPBroadcasting & Cable
Relativity's Marketing Chief Angela Courtin Lands Same Role at Fox BroadcastingTheWrap

all 8 news articles »

The Top Skill Every Marketing Job Applicant Should Have
Forbes
You want a marketing candidate that is crazy focused. Marketing is one of the toughest things to do well because there are just too many options. 95% of marketing professionals employ too many marketing tactics and essentially become adequate at many ...
Who's Winning Political Mobile Marketing – Democrats or Republicans?Mobile Marketing Watch

all 2 news articles »

Indianapolis Star

Indy lands another big-time digital marketing headquarters
Indianapolis Star
In a move likely to boost Indiana's reputation as a hotbed for digital marketing technology, an Austrian company plans to locate its North American headquarters Downtown. The company, called Emarsys, plans to announce Friday morning it will spend $3.2 ...

and more »

BetaBoston

Boston's HubSpot Axes Marketing Exec Over Book Manuscript
Xconomy
[Updated Wednesday, July 29, 10:30pm] Boston-area online marketing business HubSpot, which netted about $114 million from an IPO in October, said late Wednesday it has fired its chief marketing officer and replaced him with Kipp Bodnar, a vice ...
HubSpot fires marketing chief, sanctions CEO over incident involving book ...BetaBoston
HubSpot Appoints Kipp Bodnar as Chief Marketing OfficerMarketWatch

all 42 news articles »

Entrepreneur

3 Elements That Will Make or Break an Email Marketing Campaign
Entrepreneur
Let's be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today's marketers to determine which marketing strategies are worth trying out and which aren't. Not ...


blogs.hbr.org (blog)

6 Reasons Marketing Is Moving In-House
blogs.hbr.org (blog)
A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year.


VentureBeat

It's time for marketers to adapt to vertical videos
VentureBeat
Vertical videos. Chances are that you've missed out on this ongoing debate over whether or not to incorporate vertical videos into marketing efforts, but with Snapchat ramping up its promotion of the format, it seems the haters are on the way out ...

and more »

The Role of Email Marketing in Sales (Then, Today, and Tomorrow)
Huffington Post
Although just in its teen years, email marketing has radically evolved and transformed multiple times since its early beginnings in the mid '90s. What began with the emergence of email providers like Hotmail has now become one of the most powerful ...


Inc.com

The 7 Best Heisman Trophy Marketing Campaigns of All Time
Inc.com
This week, the marketing campaigns for the Heisman Trophy--college football's most prestigious award--began with a promotional pop. Colorado State University made 500 packages of microwave popcorn to promote star wide receiver Rashard "Hollywood" ...


CIO

Why don't tech companies get marketing?
CIO
Yelp and Twitter are in trouble, and columnist Rob Enderle says it's because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering.

Google News
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Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing,... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Powerhouse Marketing With Persuasive Postcards

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Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine,... Read More

10 Tips For Packaging That Sells Products To Boomers

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Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

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Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask... Read More

Marketing Through Associations

2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More

Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees,... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More

Deceptive Marketing and Procrastination

Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

Self Promotion Brings Business Success

Your business success depends on your ability to promote your... Read More

The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd... Read More

Celebrity Product Placement: A Primer

With more and more companies wanting to integrate their products... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you... Read More

Sage Advice from a Marketing Expert!

An international hair-cutting chain opened a new store directly across... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More

Like Brushing Your Teeth

What do the following things have in common: brushing your... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More