In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


15 Google Analytics Tricks To Maximize Your Marketing Campaign
Forbes
Google Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they're going, and ...


We're All Marketers Now: The Growing Power Of Social Media And Search ...
Forbes
Digital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance. Every GIF, Vine, video or comment that we see is most likely the result of somebody somewhere's social media marketing strategy.


Search Engine Watch

The Top 7 Content Marketing Trends Dominating 2014
Forbes
Content marketing, as a way to reach an increasingly wary audience, shows no signs of slowing down in 2014. Rather than using outdated, traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and ...
How Marketing Can Collaborate with Sales to Create Engaging ContentBusiness 2 Community
What Marketing Executives Say About Content TargetingSearch Engine Watch
UK B2B marketers predict 87% revenue growth over the next yearInternetRetailer.com
Marketing Land -ashdowngroup.com
all 13 news articles »

5 Steps to Creating a Powerful Content Marketing Strategy
Huffington Post (blog)
The basic strategy of content marketing requires you to have a clear vision of your business objective. This will help you create viable web content strategies for engaging both your target customers as well as search engines -- helping you generate ...
Social Media's Influence on Your Content Marketing StrategyBusiness 2 Community

all 4 news articles »

Marketing: The Corporate World's Least-Happy Function
Forbes
The short answer is, marketers are exhausted. CEB recently completed a six-month study of how marketing teams are organizing their ways of working for a technology-laden, networked consumer. Across dozens of conversations with marketers and their ...


GoDaddy acquires email marketing startup Mad Mimi
ZDNet
"Email marketing is critical. It helps small businesses connect to customers in a low-cost and easy to use way, effectively tapping into existing customer relationships, making the business of business easier," Steven Aldrich, SVP of business ...
GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email ...TechCrunch
GoDaddy Buys Email Marketing Firm Mad MimiWebProNews
GoDaddy Acquires Email Marketing Provider, Mad MimiStreetInsider.com (subscription)

all 10 news articles »

The Guardian

26 Free Online Marketing Courses: Learn to be a Marketing Mastermind
WordStream (blog)
We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit. Below is a list of our favorite online marketing courses ...
How to land a job in social mediaThe Guardian

all 2 news articles »

Get Real With Law Firm Marketing — 5 Observations
Above the Law
Slick marketeers, snake-oil salesmen, racketeers, office assistants… Some lawyers believe marketing is not a valid profession or discipline. That's B.S.. Legal marketers are misunderstood at best and completely maligned at worst. As a legal industry ...


Forbes

Ford Gets Payoff From Products, Marketing For Millennials
Forbes
“Millennials are growing up, getting married and starting families,” Lisa Schoder, Ford's global small-car marketing manager, told me. “They're more stable in their careers after maybe being bumpy after college. And they still have active lifestyles in ...

and more »

MarketingProfs.com (subscription)

The Seven Deadly Sins of Marketing Automation
MarketingProfs.com (subscription)
Though marketing automation has exploded with an expected growth rate of 60% this year, too many marketers fall short in implementing and using their marketing automation tools. There's no denying the power of marketing automation—but it isn't a magic ...

Google News
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9 Highly Effective Marketing Tips

Here are 9 low-cost but highly effective marketing tips to... Read More

Raise Your Income!

How often do you sit around and wonder how to... Read More

A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success

Who would have thought that a three month newbie and... Read More

Why You Buy

Behavioral economics is a new science that sheds light on... Read More

Use Events to Market on the Internet

Having difficulty knowing what to offer people online? Worried that... Read More

At the Speed of Light

How many times has someone you've called said, "Why don't... Read More

10 Important Steps to Mail Order Success

There are a number of difficulties a beginning entrepreneur may... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More

Improving Lead Generating and Conversation Rates: Think Like a Farmer

John's a freelance photographer in Ohio who called to tell... Read More

Marketings Nuclear Weapon

Three seconds. That's what you have to convey your message.... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

Joint Venture Marketing: What and Why

What is a Joint Venture? A joint venture is an... Read More

PowerPositioning: WillYouAcceptThisRose.com

Positioning is a powerful concept in marketing. To illustrate, have... Read More

Pre-Cleaning and Updating Addresses in Your Database

When you send a direct mail piece using the Addressed... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

Networking: The Cost of a Connection

"Networking is a waste of time," said JoAnne, owner of... Read More

Fundraising Letters Are Easier To Write With AIDA

Learn a lesson from professional direct mail copywriters. They follow... Read More

Keeping Marketing Simple / Ten Simple Steps

1. Business CardsIt is very important to market yourself via... Read More

Deceptive Marketing and Procrastination

Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of... Read More

25 Ways To Make Your Next Direct Mail Campaign Work

This list contains 25 powerful strategies to improve your direct... Read More